About the Company
Company Details
  • Website
    https://popsdiabetescare.com/
  • Primary Contact Name
    Kevin Lunke
Solution Details
  • Target Employer Size
    Mid-market (100 to 999)
  • Company Funding Level
    In total, Pops has raised $8 million in funding. Pops closed their oversubscribed Series A round in July 2019, raising $6 million from a combination of venture capital funds, angel investors, and strategic partners.
  • Firms That Have Invested
    Revolution, Flying Point, 30 Ventures, and Dakota Ventures
  • Planning On Seeking Funding?
    Yes
Competition Breakdown
  • Main Competitors
    Livongo, Onduo, and Hello Heart
  • Company Competitive Advantage
    Pops offers the only AI-driven full virtual coaching platform. This is not telehealth, which has been done for 20 years with limited success and still what our competitors are doing. Pops is very different in offering people (not “patients”) a full virtual care platform integrated as a digital coach and consumer-experience into their phones, with Mina and the simple sensors. Mina, our AI-driven coach, is driven by algorithms and her personality comes out right in the user’s phone—no live coaches are involved. This makes Pops a better experience (employees don’t feel like someone is watching over their shoulder) and more scalable. Importantly, unlike other burdensome apps, Mina is providing “light coaching”. This style of coaching is more acceptable and will promote longer sustained use. If the user wants a live support system (e.g. for low glucose moments), the user can select their own family or friends to be their live support system through the Pops platform. The virtual coaching is integrated with consumer sensors. Pops Rebel glucose meter is the most simple, discreet and integrated glucose meter approved by the FDA. It seamlessly integrates with the user’s smartphone and enables people to test their blood sugar without the traditional burdensome zip-up test kits offered by all of our competitors. Together, people can now manage their condition in real-time, while they live their lives.
Cost Model
  • Pricing Structure
    Pops is a subscription-based service. We offer both a flat-based pricing model and an outcomes-based pricing model. Our list subscription price for the employer is $79 per month per enrolled user which can generate employer savings of $2,100 per year, providing up to a 3X ROI.
  • Initial Fees
    Pops makes it easy for employers to setup with no activation fees. People who sign up for the sytem enroll with no startup charges.
  • Are There Ongoing Fees?
    Pops is a subscription-based service. We offer both a flat pricing model and an outcomes-based pricing model. Our list subscription price for the employer is $79 per month per enrolled member with a projected employer savings of $2,100 per year, providing up to a 3X ROI.
  • Average Annual Contract Value
    7.5% of a self-insured employer’s covered lives have diabetes. With an average family size of 2.5 per employee, the total possible covered lives will be 2,500 for a 1,000-person company. 7.5% of those covered lives would result in 187 people having diabetes. Per US data, these 187 people each have an annual healthcare cost of $16,000, which would total $3,000,000. If 100% of the 187 enrolled people use Pops, the annual cost would be $177,000, with a potential savings of $393,000.
  • Broker Compensation Available
    Pops is willing to discuss compensation with brokers based on the business opportunity.
Distribution Model
  • Employers (B2B)
    Our primary go to market strategy is to employers, whether directly to employers or through brokers and health plan agreements.
Technology Details
  • Platform
    People desire a consumer-oriented experience they can use in real-time, while they live their life, to take more ownership of their condition. Pops offers the only AI-driven virtual coaching platform integrated with a user’s phone to enable them to own their condition and their life. Pops has launched a full virtual management platform built around Mina. Mina, an AI-driven virtual coach in the user’s smartphone, becomes their full-time chronic condition coach. A digital coach is more accepted by people managing a chronic condition because they don’t have someone remotely watching over their shoulder. They get light-coaching (which is less burdensome) from their phone, which they are using every day. Now coaching just becomes an integrated part of their life. Mina is surrounded by simple consumer-experience sensors, starting with a glucose meter that is the simplest way to measure blood glucose on the market. Pops knows that if we want people to manage their condition 24x7, we need to give them sensors they will use while they live their life. With the Pops Rebel meter, people can measure their blood sugar while walking and not have to wear any devices. Additional chronic sensors are being added in 2020.
  • Mobile Capability
    The Pops system is built around smartphones. It is available on both the iOS and Android platforms.
  • Security / HIPAA Information
    The Pops system is HIPAA secure. The system passed cybersecurity review as part of the FDA approval, and Pops security has successfully been reviewed by multiple clients.
  • Scalability
    As our solution is virtual care, the Pops Rebel System can be implemented anywhere employees use their phones. The app is downloaded on an employee's phone and all registration is handled via the Pops app. We ship our Welcome Kits anywhere in the U.S. Pops’ supply chain consists of large contract manufacturers with ample capacity and the cloud system is built through Amazon Web Services—both of which make the volume of users very scalable.
Quantitative Assessment
  • Ease of Implementation
    Pops makes this service very easy for the employer to implement. Upon signing a contract, the Pops account management and marketing teams meet with the client to agree on goals and employee communication plans. A library of communication materials can be selected to meet the employer’s specific culture and needs. Pops works with the third-party administrator and/or broker to determine who is eligible for the Pops system. Once the employee hears about Pops and decides to use the service, they simply download the app and register. Their new welcome kit is sent directly to their home. Once up and running, to close the loop, quarterly reporting is provided to the TPA and employer regarding Pops engagement, Net Promotor Score, program sustainable use, and how diabetes risk reduction and cost savings are improving.
  • Customer Service Description & SLAs
    The Pops provides customer service via phone or text (800-767-7268); and email (supportsquad@popsdiabetes.com) from 8am-5pm CDT Monday-Friday. Please refer to our Terms of Use found on our website regarding any additional questions as it relates to our Service Level Agreements.
  • Employee Experience
    Pops is about people. We don’t call people who use the Rebel system “participants or members” like our competitors. We don’t want people to be “members” of our company. Pops call the people using our system “Owners”. We want each person to Own Your Life. We want them to own every part of their lives including their diabetes experience. Our Rebel system, with the best employee experience available, enables the owners to do that.
  • Projected Growth (1 yr, 3-5 yrs)
    Pops has not been on the market the longest, but it is the most novel experience to provide employees. Clients are quickly seeing that differentiation as demonstrated through signing 100,000 covered lives in the first six months of launch. Based on current discussions with employers, plans, and PBM’s, continued fast growth is expected in the new five years.
Leadership
  • History/Heritage
    Pops was founded by very experienced medical technology executives in 2016, including people who live with diabetes. The company was founded based on the philosophy that consumers are taking more control of their healthcare through technology, but they need a simple consumer experience to engage. Pops developed the most unique product solution to enable people to manage their diabetes anytime and anywhere. The solution received FDA approval in November 2018 and was commercialized soon after.
  • Experience w/ Startups
    Pops' leadership is a great blend of large company experience and startup experience. The combined startup experience of the five leadership roles has 60 years of successful startup experience.
  • Experience with VC/PE Funding
    Pop’s CEO and CFO have proven experience in working with private funding sources. Nancy, our CFO, has 20 years of experience raising tens of millions of dollars through bringing companies public.
  • Outcomes from Former Companies
    Prior startups led by the Pops Leadership team have been had a variety of exits including private sales and public offerings.
Financial Details
  • Money Raised and Raise Format
    Pops Diabetes has raised $8 million to date from a combination of venture capital funds, angel investors, and strategic partners. Seed: TreeHouse Health and Dakota Ventures Series A: 30 Ventures, Revolution, and Flying Point
  • Number of Current Clients
    Pops has 5 current clients since our commercialization in February 2019 for a total of 100,000 covered lives.
  • Markets Served
    Our strategy is to offer our solution directly to employers, commercially through health plans, and as a service vendor for healthcare providers. To date, Pops has seen traction in all three of these pipelines as they search for ways to deliver virtual care.
  • Client Lost in Last Year (and why)
    We have not lost any clients since commercialization.
Competitive Analysis
  • Competitor Description
    Livongo, Onduo, Hello Heart, and Omada are our main competitors. All are focused on traditional medical devices and remotely managing patients through telehealth. Pops offers the only AI-driven full virtual coaching platform. This is not telehealth, which has been done for 20 years with limited success and still what our competitors are doing. Pops is very different in offering people (not “patients”) a full virtual care platform integrated as a digital coach and consumer-experience into their phones, with Mina and the simple sensors. Mina, our AI-driven coach, is driven by algorithms and her personality comes out right in the user’s phone—no live coaches are involved. This makes Pops a better experience (employees don’t feel like someone is watching over their shoulder) and more scalable. Importantly, unlike other burdensome apps, Mina is providing “light coaching”. This style of coaching is more acceptable and will promote longer sustained use. If the user wants a live support system (e.g. for low glucose moments), the user can select their own family or friends to be their live support system through the Pops platform. The virtual coaching is integrated with consumer sensors. Pops Rebel glucose meter is the most simple, discreet and integrated glucose meter approved by the FDA. It seamlessly integrates with the user’s smartphone and enables people to test their blood sugar without the traditional burdensome zip-up test kits offered by all of our competitors. Together, people can now manage their condition in real-time, while they live their lives.
  • Market Landscape
    Diabetes is the most expensive condition in the U.S. Self-insured employers are paying $12,000 more per year for each of their 10,000,000 employees who have diabetes. Pops is offering a subscription service to self-insured employers to improve outcomes and lower healthcare costs.
Diversity
  • Is this a Public of Private Company?
    Private
  • Does the Organization have a Diversity Inclusion Policy
    Yes
Wellness and Wellbeing Domain
  • Activity Monitoring
    Not Applicable
  • Weight Loss
    Secondary Competency
  • Stress/Resilience (EAP)
    Not Applicable
  • Financial Wellness
    Not Applicable
  • Nutrition/Eating Healthy
    Not Applicable
  • Smoking Cessation
    Not Applicable
  • Incentive / Gamification
    Secondary Competency
Disease / Chronic Care Management
  • Diabetes
    Core Competency
  • Asthma
    Not Applicable
  • COPD
    Not Applicable
  • CHF
    Not Applicable
  • Cardiac
    Planned for the Future
  • Obesity
    Secondary Competency
Care Delivery Models
  • Telemedicine
    Core Competency
  • Destination Medicine / Medical Tourism
    Not Applicable
  • Direct Primary Care
    Core Competency
  • On Site Care
    Core Competency
Pharmacy (PBM)
  • Discount Rx
    Not Applicable
  • Specialty Medication
    Not Applicable
  • Medical Adherence
    Not Applicable
Advocacy
  • Concierge Models
    Not Applicable
  • Second Opinion Services
    Not Applicable
  • Admin Assistance (EOBs, bills)
    Not Applicable
Decision Support
  • Cost Transparency
    Not Applicable
  • Plan Selection
    Not Applicable
  • Cost Calculator
    Not Applicable
  • Find a Doctor
    Not Applicable
Health Risk Assessment, Lab / Biometric Screening
  • Paper Health Risk Assessment
    Not Applicable
  • Online Health Risk Assessment
    Not Applicable
  • Labs/Biometric Screening (mail in)
    Not Applicable
  • Labs/Biometric Screening (off site)
    Not Applicable
  • Labs/Biometric Screening (on site)
    Not Applicable
Financial Accounts (HSA/FSA/HRA)
  • Flexible Spending Account (FSA)
    Not Applicable
  • Health Reimbursement Account (HRA)
    Not Applicable
  • Health Savings Account (HSA)
    Not Applicable
  • Dependent Care Assistance Program (DCAP)
    Not Applicable
  • Qualified Small Employer Health Reimbursement Arrangement (QSE-HRA)
    Not Applicable
  • Voluntary Employee Beneficiary Association (VEBA)
    Not Applicable
  • Qualified Transit Account (QTA) Commuter Benefits
    Not Applicable
  • Premium Reimbursement Arrangement (PRA)
    Not Applicable
  • COBRA
    Not Applicable
Compliance (ACA, State, Federal, etc.)
  • Compliance (ACA, State, Federal, etc.)
    Not Applicable
Perks / Employee Services
  • Perks / Employee Services
    Not Applicable
Data Analytics (includes Artificial Intelligence & Machine Learning)
  • Data Analytics (includes Artificial Intelligence & Machine Learning)
    Not Applicable
Do you provide other services which were not captured above? If yes, please provide a short explanation.
  • No
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