backstitch is empowering employers to stay connected to their workforce in critical times with through a multi-channel and targeted population approach leveraging branded mobile app, push-notifications, two-way feedback and multiple integrations.
Client Impact Stories -
-Healthcare client developed a Mobile COVID-19 Center in their app to deliver critical information around PPE locations, volunteer process for screening, childcare service updates.
-Employee Feedback: "Thank you for keeping us informed, love the app for this purpose"
-Food Production client is translating weekly COVID-19 newsletter updates into 4+ languages for their essential frontline workers (Spanish, Burmese, Chuuka, Chin)
-401k & Benefits advisor session updates to virtual support using push-notifications
-Training employees on new safety and cleaning processes using mobile video in their app
-99% opt-in rates for push-notifications across 5,000 employee company
-96% app adoption rate within a construction client
-Free managed-content support and templates around COVID-19 communication for current clients
-Free 30-min Benefits and Open Enrollment communication strategy sessions for Consultants and Client Service teams
backstitch is an employee communications and engagement platform designed specifically for HR teams and Employee Benefits consulting teams. We employ a marketing automation approach to employee communications so you can engage with your employees like you talk to your customers.
Our typical broker partnership introduces backstitch to employers clients that are minimum 500+ employee groups with highly distributed workforce populations (hourly/salary, deskbound/deskless, union/non-union).
backstitch was founded in 2012 and is based in Kansas City, Missouri. Our leadership team brings various HR Technology experiences including Medicare Claims AI technology, Payroll & Tax solutions, Crisis Communications and Employee Benefits consulting.
Some of our client industries include: Energy, Manufacturing, Food Production, Healthcare, Restaurant, Consumer Products, Education and Transportation.
Print & Save Listing
Primary Contact Name
Link to Video or Sales Deck
Target Employer Size
Mid-market (100 to 999), Large (1000-4999), Enterprise (5000+)
Company Funding Level
VC and Angel ($2.5M+)
Firms That Have Invested
Serra Ventures, KC Rise Fund, Quicken Loans Family of Companies
Planning on Seeking Funding?
What Size is the Company?
Beekeeper, Social Chorus, Dynamic Signal, Legacy Intranets
Company Competitive Advantage
We work behind the scenes to integrate the entire suite of HR Technology solutions to drive increased reach, measurable outcomes and real-time analytics. Our solution provides value for HR teams with Benefits communication and all other Internal communication needs. backstitch leverages a multi-channel approach supported by an employer-branded native mobile app. Robust integrations with current tools like Intranet, Outlook, HRIS, Ben Admin and other platforms.
Our customer success partnership approach offers dedicated customer content specialists to assist HR and Broker teams with content creation and best practices for Broker teams that their Account teams can manage through backstitch. Clients are assigned a dual support Customer Success Manager and Customer Content Specialist to drive implementation success.
Company Specific Competencies
Time and Attendence
Learning and Development
Do you provide other services which were not captured above? If yes, please provide a short explanation.
Employee Communications & Engagement
Annual PEPM subscription (Studio + Reader) with add-on TRS module.
Scoped based on employer needs
Are There Ongoing Fees?
Content creation and extended support available for ongoing fees
Sample Contract Terms
12, 24 and 36 month terms available
Yes, through established broker partnerships, backstitch is broker agnostic (Partnerships include: Lockton, CBIZ and others)
3 products: Studio, Reader, TRS
Yes, native iphone and Android mobile app fully white-labeled with company logo, templates and fonts
Yes, as long as employer provides authentication support for their 3rd party solutions (Okta, etc.) backstitch can provide SSO support
Security / HIPAA Information
Yes on data security, willing to respond to questions as needed. HIPAA, follow security and compliance protocol and best practices. Our platform does not house any claims data.
Number of Employees
Employee Growth Projections Next Year
Adding 5-10 additional in Customer Success, Development and Sales over next 12 months
Ease of Implementation
Customer success goal and average is 45 days
Customer Service Description & SLAs
Dedicated Customer Success Manager, Customer Content Specialist and custom implementation plan per client
Founded in 2012 by former HR Technology software engineers (ACA Compliance and Payroll software solutions). Grew and developed product organically through detailed client scoping and benefits related feature requests.
Experience w/ Startups
Experience with VC/PE Funding
Outcomes from Former Companies
Money Raised and Raise Format
Number of Current Clients
Healthcare, Manufacturing, Food Production, Quick Serve Restaurant, Education, Energy, Construction
Years in Service
Beekeeper, Social Chorus, Dynamic Signal
Is this a Public of Private Company?
Does the Firm Have Diversity Designations?
Does the Organization have a Diversity Inclusion Policy