About the Company
Company Details
  • Website
  • Primary Contact Name
    Sigi MarmorsteinMSN, FNP, PHN, RN
Solution Details
  • Target Employer Size
    Enterprise (5000+)
  • Company Funding Level
    self funded and in profit
  • Firms That Have Invested
  • Planning On Seeking Funding?
  • What Size is the Company?
Competition Breakdown
  • Main Competitors
    • Pacify- Washington DC based application offering lactation and nurse advise line for $39/month membership. Up since 2015 has “under like” direct to consumer presence in DC area. • Maven Clinic – NY based – Online women health clinic following the American well/Md live model. Maven helps companies retain key talent and reduce maternity-related costs, back to work program, lactation, OB/GYN care, prescription. • Sonder health- Lactation and dietitian consulting service online. Based out of NY. • Nest – Online Lactation support for mom. Baltimore based. • JustAnswer.com – chat service for all medical questions • Tiny hood- chat service with lactation consultant • Wildflower- Digital solution that address evolving needs from family planning to pregnancy to pediatrics and beyond. • Mahmee -HIPAA-secure care management platform that makes it easy for payers, providers, and patients to coordinate comprehensive prenatal and postpartum healthcare from anywhere.
  • Company Competitive Advantage
    BLA is unique • We do not compete with health systems or physicians; we are supporting the practice. • We do not take over patient care or assume risk over patients. • We provide multi-specialty providers in one place thus customers do not have to have many applications for different needs. • We serve and support the entire family, that includes grandparents, adoptive, foster parents, fathers and mothers. • A family can stay with BLA from preconception to early childhood (thus be with us for 5 -6-year duration). Increase care continuity, trust building and allow us to monitor health outcomes and collect real data. • BLA is not just an application. We have a full online clinic/EMR and billing system. We can be used as a “turn-Key” solution to our partners to help them make the leap into digital health. Lastly- We have the BEST team! The current Board of Advisors of BabyLiveAdvice, LLC shares over 100 years of health care and management expertise.
Cost Model
  • Pricing Structure
    We are a membership subscription or per utilization fee
  • Initial Fees
  • Are There Ongoing Fees?
    Per negotiated rate
  • Average Annual Contract Value
  • Broker Compensation Available
Distribution Model
  • Brokers (B2B)
  • Employers (B2B)
  • Individuals (B2C)
  • Other
    Direct to consumer
Technology Details
  • Platform
    Vsee Telehealth Platform
  • Mobile Capability
  • SSO Capability
  • Security / HIPAA Information
  • Scalability
    Already scaled worldwide and nationwide
Team Construct
  • Number of Employees
  • Employee Growth Over Last Year
  • Employee Growth Projections Next Year
  • Employee Turnover Since Launch
Quantitative Assessment
  • Ease of Implementation
    turnkey ready to go
  • Growth Since Launch (or in last year)
    BLA had 12,000 consult to date expect to grow to 50,000 next year
  • History/Heritage
    Sigi Marmorstein is a hardworking Nurse leader, educator and innovator. She is also a Telehealth Consultant with over 65+ Successful Telehealth Implementation projects. Her role as a Telehealth Consultant is the culmination of a 20-year career in health care spanning employers such as Davita, Kaiser Permanente, USC, Adventist Health and West Coast University. Sigi has years of experience in the health care industry as an emergency room provider, operations manager, project management, business owner as well as academia. Consistently throughout her diverse career she remained devoted to finding solutions to improve patient access to care using health technologies and have won several awards for such programs. Her latest venture and her third startup, BabyLiveAdvice is a social enterprise that was meant to empower mothers and parents in hope to reduce maternal-child morbidity and mortality through education and support. Sigi is recognized in several publications and a recurring, invited speaker in key conferences. She established multiple telehealth programs internationally. Her contributions to the international communities she serves was recently recognized by UNICEF in Geneva. In November Sigi was an Invited participant in Exponential Medicine Conference, as a fellow of Blue Cross. BabyLiveAdvice, her company, was features in the innovation lab, at that same conference. Sigi contribution to nursing academia, expansion and development of the nursing profession earned her much recognition and awards. She is an invited guest scholar to many health sciences programs and schools. She established the Master of Science in nursing and the family nurse practitioner tracks at West Coat University and was able to receive full accreditation for both programs. As a founder of a residency program for family nurse practitioners in Emergency Medicine she earned the role of Chief ER nurse practitioner at Verdugo Hills Hospital. Today there are over 500 family nurse practitioners working in emergency departments across California based on the care model established by Mrs. Marmorstein. Presently, Sigi is involved in Telehealth curriculum development at Western University of Health sciences, where she established first of its kind Telehealth simulation laboratory. Sigi is a member of the ANA, AANP, CANP, ACNL, HRSA, ATA and HIMMS. She serves as legislative Chair for the California Association of Nurse practitioner and been involved in advocacy work in California Senate. She is a member of the Nursing Leadership Council Advisory Committee at the Hospital Association of Southern California. She is the past vice president of West Coast University, Honor society of Nursing, Chi beta chapter of STTI. And a past active member of the California Institute for Nursing & Health Care through the California Action Coalition.
  • Experience w/ Startups
    This is my third start up
  • Outcomes from Former Companies
Financial Details
  • Money Raised and Raise Format
    self funded and in profit
  • Number of Current Clients
  • Markets Served
    National and international
  • Years in Service
  • Is this a Public of Private Company?
  • Does the Firm Have Diversity Designations?
    Women Owned, Nurse Innovator Owned
  • Does the Organization have a Diversity Inclusion Policy
Wellness and Wellbeing Domain
  • Activity Monitoring
    Secondary Competency
  • Weight Loss
    Core Competency
  • Stress/Resilience (EAP)
    Core Competency
  • Financial Wellness
    Not Applicable
  • Nutrition/Eating Healthy
    Core Competency
  • Smoking Cessation
    Core Competency
  • Incentive / Gamification
    Secondary Competency
Disease / Chronic Care Management
  • Diabetes
    Core Competency
  • Asthma
    Not Applicable
  • COPD
    Not Applicable
  • CHF
    Not Applicable
  • Cardiac
    Core Competency
  • Obesity
    Core Competency
Care Delivery Models
  • Telemedicine
    Core Competency
  • Destination Medicine / Medical Tourism
    Core Competency
  • Direct Primary Care
    Not Applicable
  • On Site Care
    Core Competency
Pharmacy (PBM)
  • Discount Rx
    Not Applicable
  • Specialty Medication
    Core Competency
  • Medical Adherence
    Core Competency
  • Concierge Models
    Core Competency
  • Second Opinion Services
    Not Applicable
  • Admin Assistance (EOBs, bills)
    Not Applicable
Decision Support
  • Cost Transparency
    Core Competency
  • Plan Selection
    Core Competency
  • Cost Calculator
    Not Applicable
  • Find a Doctor
    Not Applicable
Health Risk Assessment, Lab / Biometric Screening
  • Paper Health Risk Assessment
    Not Applicable
  • Online Health Risk Assessment
    Secondary Competency
  • Labs/Biometric Screening (mail in)
    Not Applicable
  • Labs/Biometric Screening (off site)
    Not Applicable
  • Labs/Biometric Screening (on site)
    Not Applicable
Financial Accounts (HSA/FSA/HRA)
  • Flexible Spending Account (FSA)
    Not Applicable
  • Health Reimbursement Account (HRA)
    Not Applicable
  • Health Savings Account (HSA)
    Not Applicable
  • Dependent Care Assistance Program (DCAP)
    Not Applicable
  • Qualified Small Employer Health Reimbursement Arrangement (QSE-HRA)
    Secondary Competency
  • Voluntary Employee Beneficiary Association (VEBA)
    Core Competency, Secondary Competency
  • Qualified Transit Account (QTA) Commuter Benefits
    Not Applicable
  • Premium Reimbursement Arrangement (PRA)
    Core Competency
    Not Applicable
Compliance (ACA, State, Federal, etc.)
  • Compliance (ACA, State, Federal, etc.)
    Planned for the Future
Perks / Employee Services
  • Perks / Employee Services
    Core Competency
Data Analytics (includes Artificial Intelligence & Machine Learning)
  • Data Analytics (includes Artificial Intelligence & Machine Learning)
    Secondary Competency
Do you provide other services which were not captured above? If yes, please provide a short explanation.
  • Executive Summary Every year in the US, nearly 4 million women give birth, the vast majority without anything going amiss for themselves or their babies. But more than 135 expectant and new mothers a day — or roughly 50,000 a year, according to the Center for Disease Control and Prevention — endure dangerous and even life-threatening complications that often leave them wounded, traumatized, financially devastated, or unable to bear more children. The annual costs from these complications affecting women, their families, taxpayers and the health care system equates to billions of dollars. Lawsuit settlements related to maternal child health complications topped $3 billion since 2015, not including the many settlements that are for undisclosed amounts. BabyLiveAdvice is an SAAS application that provides peer counseling and care support on a contract and subscription basis, addressing the shortage of ongoing care and monitoring for expecting mothers. It is the key to improving maternal health and reducing the risks and costs associated with pregnancy and birth complications, in the US and world-wide. The service is designed to support ongoing, trusted relationships between its users and the network of providers that is crucial to its adoption, and a key differentiator when compared to the prevailing “information” sites that lack such interaction. The need for this kind of service is urgent! Extensive research into the area of parent/infant education shows that pregnant women and new parents are under-informed or misinformed regarding their pregnancy, childbirth options, breast feeding and infant care. Education, monitoring of chronic conditions, timely prenatal care, mental health support, substance abuse and smoking session education and other important prenatal and postnatal interventions have been identified as especially helpful in prevention of negative outcomes. Physicians and Pediatricians are unable (due to time constraints and full schedules) to spend time advising, educating or providing answers to the many questions that parents have regarding childbirth, and infant to toddler care. Early discharge from hospitals also reduces the time allowed to monitor and educate moms/parent and widens the knowledge gap, placing moms and babies at risk. The goal, on the most fundamental level, is to save the lives of mothers and their babies. Broadly, we should at least be capable of closing the gap by using technology and care collaboration at its highest level to provide the right care, at the right time, and in the right format, to every mom and child regardless of location, race, economic status and access to care providers. There are a variety of channels this service utilizes to reach its end-users. They include, but are not limited to, the following: 1. Health Care Providers. 2. Hospital Systems. 3. Public Health Departments. 4. Insurance Carriers. 5. Direct to consumer interactions via web search/social media. 6. Employers
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